Here's What You Need to Know About Our Updated Privacy Policy

Starting today, Sermo is rolling out notifications letting members know that we’ve updated our Privacy Policy. Inspired by feedback from healthcare professionals who are part of our global community and privacy experts, we rewrote our Privacy Policy to make it easier to understand and to reflect the latest services we offer.

Our goal with this update is to be clearer about our data practices; one way we’ve done this is through additional details and examples throughout. At Sermo, we’ve always set out to build personalized experiences that provide value without compromising your privacy. So, it’s on us to have strong protections for the data we use and be transparent about how we use it. That includes communicating more clearly about our data practices and the choices you have.

Takeaways

We’ve rewritten and re-designed our Privacy Policy to make it easier to understand and clearer about how we use your information, including:

A) Updates to the types of information we collect, use and how we use it

• We provide more examples of the types of information that Sermo collects (i.e., during registration and onboarding, during re-verification processes and to action any Data Subject Requests).
• Our updated policy has more details about information we collect if you visit our Site, or are redirected to participate in activities in our Site, but don’t have a member account.
• We provide more detail about how we use information across our Products to improve members' experiences. We provide examples to help demonstrate how we provide, personalize and improve our platform and provide measurement, analytics and business services, and we explain that we may de-identify, or aggregate, information in some ways, and we may also anonymize it.
• We provide more detailed explanations about (i) how we use and share information with third parties, and (ii) the types of third parties with whom we share and receive information, including when we share information with law enforcement for the purposes of safety and security.

B) Jurisdiction-specific notices

• Sermo’s global presence means we are subject to a variety of data protection laws across the world. In this section you will find jurisdiction-specific privacy notices, where local data protection laws require us to do something significantly different from the data handling practices described in our policy or may grant you additional Data Subject Rights with respect to the collection and use of information that we have collected.

C) Updates to our cookie terms and cookie list

• We provide more details about the cookies and other tracking technologies used on our website and apps, as well as the purposes for which the cookies and other tracking technologies collect information.

D) More details regarding your rights and choices in respect to how we use your personal information

• For example, if you are from Colorado, Virginia, California, Connecticut, Nevada or Utah, Sermo has developed new channels for you to exercise your rights to opt-out of Selling or Sharing of your personal information, these are described in detail in the jurisdiction-specific notices section of our Privacy Policy.

5 things to know about Sermo’s Privacy Policy update:

• Why is this happening? We want you to understand how we collect, use and share data and be able to take the action that’s right for you.
• What’s new: More details and examples about our data practices and new products since the last update.
• When does it go into effect? The new policy has been published to Site and Apps on October 15th, 2023, and will go into effect within 15 calendar days of you receiving our notifications via e-mail and in the app. You may start seeing notifications about the policy, via e-mail and in the app as soon as October 15th, 2023.
• What will happen if I don’t act upon receipt of a notification? We don’t need you to take any action to these notifications, but you can click through if you want to learn more information.
• What happens if I do not accept the new terms? If you do not wish to accept the changes to the Privacy Policy, you are free to leave our global community and we would be sorry to see you go. You can find more information on how to terminate your membership by e-mailing support@sermo.com.

As privacy and data protection regulations have improved around the world in recent years, these updates reflect people-centered ideas and privacy design. We have worked to make our data practices more transparent. Our aim going forward is to update our Privacy Policy more frequently as we continue to learn what areas we can improve. We encourage everyone to read our updated Policy which will help people understand how our practices apply.