We apologize for the inconvenience but hope this article helps explain the practice and importance of screeners in medical market research.
The majority of Sermo studies include an introductory set of "screener" questions that ensure each of our clients can reach the target audience they need for their study requirements.
In designing the screener questions, we make a conscious effort to follow the industry-standard practice as defined here by BHBIA.
About screener questionnaires:
Screeners should be used purely for recruitment purposes and not data collection. All questions included should screen respondents in or out. Screening interviews should be concluded when a respondent is definitively screened out. Screeners are generally brief and potential respondents are not reimbursed for the time it takes to complete them. However, if a screener is unusually long or complex, it is reasonable to reimburse those that have completed the full screener.
Since Sermo limits the amount of data we collect on our members, it is possible you will be invited to a study only to find yourself screened out for a more specific reason.
If this happens with your study, we apologize for the inconvenience. Additionally, if you feel that a particular study made unreasonable use of screener questions, please do contact us to let us know.
The majority of Sermo studies include an introductory set of "screener" questions that ensure each of our clients can reach the target audience they need for their study requirements.
In designing the screener questions, we make a conscious effort to follow the industry-standard practice as defined here by BHBIA.
About screener questionnaires:
Screeners should be used purely for recruitment purposes and not data collection. All questions included should screen respondents in or out. Screening interviews should be concluded when a respondent is definitively screened out. Screeners are generally brief and potential respondents are not reimbursed for the time it takes to complete them. However, if a screener is unusually long or complex, it is reasonable to reimburse those that have completed the full screener.
Since Sermo limits the amount of data we collect on our members, it is possible you will be invited to a study only to find yourself screened out for a more specific reason.
If this happens with your study, we apologize for the inconvenience. Additionally, if you feel that a particular study made unreasonable use of screener questions, please do contact us to let us know.
Should you wish to review your personal list of specialties and specified location to ensure you are eligible for the correct set of studies, you can read about how to do so here.